Privacy policy

PRIVACY POLICY
Effective Date: March 2026

LOONEVO LTD (trading as "Loonevo"), a company registered in England and Wales under company number 16984595, with registered office at Unit A, 82 James Carter Road, Mildenhall, IP28 7DE, United Kingdom, is the Data Controller for the purposes of the UK GDPR and the EU GDPR.

Email: support@loonevo.com

We are committed to protecting your personal data and respecting your privacy rights.

1. Information We Collect

We may collect and process the following categories of personal data:

Identity Data: Name, billing and shipping address.
Contact Data: Email address, phone number.
Financial Data: Payment details (processed securely via third-party providers; we do not store full card details).
Transaction Data: Details about payments and products purchased.
Technical Data: IP address, browser type, time zone, operating system, device information.
Usage Data: Information about how you use our Site.
Marketing & Communications Data: Preferences in receiving marketing.

2. Legal Basis for Processing

We process personal data on the following lawful bases:

Contract Performance
To process orders, deliver products, and manage payments.

Legal Obligation
To comply with tax, accounting, and consumer protection laws.

Legitimate Interests
For fraud prevention, website security, analytics, and business improvement, provided these interests do not override your fundamental rights.

Consent
For sending marketing emails and placing non-essential cookies.
You may withdraw consent at any time.

3. How We Use Your Data

We use your data to:

  • Process and deliver orders

  • Provide customer support

  • Improve website functionality

  • Prevent fraud and ensure security

  • Send marketing communications (with consent)

  • Comply with legal obligations

We do not sell your personal data.

4. Sharing of Data

We may share your data with:

  • E-commerce platform providers (e.g., Shopify)

  • Payment processors (e.g., Stripe, PayPal)

  • Shipping carriers (e.g., DHL, UPS)

  • Analytics providers (e.g., Google Analytics)

  • Legal or regulatory authorities when required

All third-party processors are bound by data protection agreements.

5. International Data Transfers

Where personal data is transferred outside the UK/EU, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)

  • Adequacy decisions

  • Other legally approved transfer mechanisms

6. Cookies

We use:

  • Essential cookies (required for cart and checkout)

  • Analytics cookies

  • Marketing cookies

Non-essential cookies are only placed with your prior consent via our cookie banner.

You may withdraw or modify consent at any time.

7. Your Rights

If you are located in the EU/EEA or UK, you have the right to:

  • Access your data

  • Request correction

  • Request erasure

  • Restrict processing

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

Requests can be made to support@loonevo.com.
We respond within one month.

You may lodge a complaint with your supervisory authority, including the UK Information Commissioner’s Office (ICO).

8. Data Retention

We retain personal data only as necessary:

  • Order data: 6–10 years (legal requirement)

  • Marketing data: Until withdrawal of consent

  • Analytics data: Aggregated or anonymized after defined periods

9. Security

We implement appropriate technical and organizational measures to protect your data, including encryption and restricted access controls.

10. Children

Our Site is not directed at children under 16, and we do not knowingly collect personal data from children.

11. Changes

We may update this Policy from time to time. Updates will be posted on this page.